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Welcome to the Frontrunner’s Deck Guide  for creating your Pitch Deck!

Imagine your pitch deck as a canvas for your vision. This Deck Guide helps you craft a clear, concise, and captivating presentation for investors.

With easy-to-follow instructions and practical tips, you'll be able to highlight the essence of your innovation. Each section of this guide is crafted to help you emphasize your vision and potential impact. You'll have everything you need to create a pitch deck that stands out and if not we are always there to create a perfect pitch through Storyliving, let us help you bring your vision to life, one slide at a time!

How to use the
Frontrunner Pitch Deck Template

Download the Template

Visit the Frontrunner Resources Page and download the pitch deck template.

Review the Template

Visit the Frontrunner Resources Page and download the pitch deck template.

Customize for Your Industry

Adjust the pages to suit your specific industry. Incorporate industry-specific metrics and relevant analyses to make your pitch more compelling.

Utilize Color-Coded Placeholders

The template contains color-coded placeholders for easy identification. Customize the slide colors to align with your brand identity for a cohesive look.

Other Categories
Value Proposition Slide
Problem/Opportunity Slide
How Does It Work Slide
Traction Teaser Slide
Solution Slide
Benefits Slide
Use Case Slide
Why Now Slide
Roadmap Slide
Market Validation Slide
Market Sizing Slide
Go to Market Slide
Competitor Analysis Slide
Team and Advisors Slide
Financials Slide
Financial Projections Slide
Fundraise Ask Slide
Fund Utilization Slide
Call to Action/Closing Slide

Value Proposition Slide

Define your unique value proposition.

  • State what makes your product/service unique.
  • Explain how it benefits your target audience.
  • Use concise and compelling language.

Problem/Opportunity Slide

Purpose: Highlight the problem your startup aims to solve or the opportunity you're seizing. Content:

  • Clearly describe the problem or opportunity.
  • Use statistics or quotes to illustrate the significance.
  • Use concise and compeMake it relatable to your audience.lling language.

How Does It Work Slide

Purpose: Explain the functionality of your product/service.
Content:

  • Provide a step-by-step overview.
  • Use visuals like diagrams or screenshots.
  • Keep it simple and easy to understand.

Traction Teaser

Purpose: Showcase early success and proof of concept.
Content:

  • Present key metrics (e.g., user growth, revenue).
  • Include testimonials or case studies.
  • Use charts or graphs for clarity.

Solution Slide

Purpose: Present your solution to the problem.
Content:

  • Describe your product/service.
  • Highlight key features.
  • Explain how it addresses the problem.

Benefits Slide

Purpose: Emphasize the benefits of your solution.
Content:

  • List the advantages for the user.
  • Use bullet points for readability.
  • Include any competitive advantages.

Use Case Slide

Purpose: Demonstrate practical applications of your solution.
Content:

  • Provide specific examples of use cases.
  • Explain Include diverse scenarios.
  • Use visuals to support your points.

Why Now Slide

Purpose: Justify the timing of your venture.
Content:

  • Explain market trends or changes.
  • Highlight any urgent needs.
  • Use data to back up your claims.

Roadmap Slide

Purpose: Outline your strategic plan.
Content:

  • Show your short-term and long-term goals.
  • Use a timeline format.
  • Include milestones and key dates.

Market Validation Slide

Purpose: Prove there’s a demand for your solution.
Content:

  • Present any market research or surveys.
  • Include endorsements or partnerships.
  • Use credible sources.

Market Sizing Slide

Purpose: Define your market potential.
Content:

  • Provide total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) figures.
  • Use charts or infographics.
  • Cite reputable sources.

Go to Market Slide

Purpose: Explain your market entry strategy.
Content:

  • Describe your marketing and sales approach.
  • Identify key channels and tactics.
  • Highlight any partnerships or collaborations.

Competitor Analysis Slide

Purpose: Position your startup against competitors.
Content:

  • List main competitors.
  • Compare features, pricing, and market share.
  • Use a comparative table or matrix.

Team and Advisors Slide

Purpose: Introduce your team and advisors.
Content:

  • Include bios and photos.
  • Highlight relevant experience and expertise.
  • Mention any notable advisors.

Financials Slide

Purpose: Present your current financial status.
Content:

  • Show revenue, expenses, and profit.
  • Use tables or charts for clarity.
  • Include any key financial highlights.

Financial Projections Slide

Purpose: Share your financial forecasts.
Content:

  • Provide projections for the next 3-5 years.
  • Include revenue, expenses, and profit margins.
  • Use graphs or charts for visualization.

Fundraise Ask Slide

Purpose: State your funding needs.
Content:

  • Specify the amount you’re raising.
  • Explain what the funds will be used for.
  • Be clear and precise.

Fund Utilization Slide

Purpose: Detail how you will use the raised funds.
Content:

  • Break down the allocation of funds.
  • Use a pie chart or similar graphic.
  • Highlight key areas of expenditure.

Call to Action/Closing Slide

Purpose: Conclude with a strong call to action.
Content:

  • Summarize your key points.
  • Clearly state what you want from the audience (e.g., investment, partnership).
  • Include contact information and next steps.

Selected 8 Slides to download

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