Your Pitch Deck Needs an Outsider's Lens. Here is why.

Read Time:
2 min 30 sec
Author:
Arun Thangavel
27.03.2025

Pixar's Braintrust meetings are where ideas are pitched and get roasted. There was no hierarchy, no sugar coating and no bs. 

Steve Jobs, during Pixar's formative years, would attend these now-legendary Braintrust meetings before he joined Apple after exile. (Now you know what transformed the Apple guy)

So, what is being tackled in these legendary meetings of Pixar? 

1. The Quick Agreement Syndrome

Teams have an insidious tendency to agree too quickly. What starts as collaborative brainstorming morphs into a self-reinforcing echo chamber. Each team member, afraid of disrupting the harmony, adds a polite nod instead of a critical challenge. Your storytelling pitch deck becomes a monument to collective comfort, not breakthrough thinking.

2. Drowning Out Fresh Perspectives

The most innovative ideas rarely come from the loudest voices in the room. Quieter team members, often holding the most unique insights, get systematically silenced. Their perspectives – potentially game-changing – are buried under the weight of dominant narratives and established thinking patterns.

3. The Disappearing Breakthrough Ideas

As internal discussions progress, the most radical, potentially transformative ideas get filtered out. They're deemed too risky, too unconventional, or simply don't fit the existing narrative framework. Your business storytelling becomes a sanitized version of potential, stripped of its most exciting possibilities.

So, why do founder hand over their business presentation to a pitch deck agencies and storytellers and do not just rely of the templates?

Because, It is the external perspective advantage the experts can bring to your last minute presentation.

A professional storyteller can bring in,

  • Unbiased assessment of your core value proposition
  • Fresh insights into communication gaps
  • Challenging of deeply ingrained assumptions and biases
  • Sparkle of unexpected creativity

They are something that every founder who is finalizing his pitch deck should keep a note of. 

In short, an outsider doesn't carry your team's baggage. Because they're not invested in maintaining the status quo, they see your business storytelling with brutal clarity – identifying gaps, challenging assumptions, and unveiling potential you've overlooked.

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